Yes, we will meet as a class for our final two Thursdays per request of the department. I will be making arrangements at my other commitment to allow me to be here. So plan on using this time for mock-up meetings and work sessions within your group.
We have three sessions to go. Today, I am hoping to conduct the creative review that should have taken place (more thoroughly anyway) last week.
This Thursday and next Monday will be work days and preliminary mock-up reviews.
I will bring in my Epson printer this Thursday along with my long-reach stapler. I will have some paper but not much so you should bring some in if you want to use the Epson for test prints or your mock-up (the printer will print up to 13x19" but of course can print smaller than that, 11x17 and letter-size).
The final Thursday will now be the new presentation day.
Tuesday, September 11, 2007
Tuesday, September 4, 2007
Today's class
We have three more class sessions to go.
This week, each group will need to hand in the final cost estimate that was actually due last week. Also, we will review your catalog designs (internal creative presentation). This can be informal and digital. I'm not sure if the projector issue has been resolved but if not, I can hook it up to my laptop (which can connect to wireless via Alphagraphics).
Next week will be a mock-up work day and review. I would like to see where you have taken your digital files (progress) and any preliminary mock-up materials you may have. We should use this session to iron out any last minute details.
The following Tuesday will be our final class and will be your final presentation day (formally presented by each group to the class).
This week, each group will need to hand in the final cost estimate that was actually due last week. Also, we will review your catalog designs (internal creative presentation). This can be informal and digital. I'm not sure if the projector issue has been resolved but if not, I can hook it up to my laptop (which can connect to wireless via Alphagraphics).
Next week will be a mock-up work day and review. I would like to see where you have taken your digital files (progress) and any preliminary mock-up materials you may have. We should use this session to iron out any last minute details.
The following Tuesday will be our final class and will be your final presentation day (formally presented by each group to the class).
Tuesday, August 28, 2007
Catalog cost categories
Your estimate to your client should include all costs involved in producing the catalog. As a full-service firm, you could bill your client for the entire amount and pay for the printing and other related services from the fee you receive from the client. Or you could separate the costs and have the client pay for some of the costs directly. For example, the client would pay you for the creative and production costs, you would then pay the photographer and any production work you hired out, and the client would pay for the printing and delivery/distribution.
What are your cost estimates for the following categories?
__________ Creative (layout and design)
__________ Writing
__________ Photography
__________ Production (computer work, proofing, separations)
__________ Printing
__________ Delivery and distribution
__________ Total cost
What are your cost estimates for the following categories?
__________ Creative (layout and design)
__________ Writing
__________ Photography
__________ Production (computer work, proofing, separations)
__________ Printing
__________ Delivery and distribution
__________ Total cost
Catalog Printing Presses & Methods
Web Press: A web press is an offset press that uses a roll of paper rather than sheets of paper. The use of a roll of paper allows for faster printing. There are two types of web presses - heat-set and cold-set - see below.
Heat-Set Web Press: A heat-set web press is the standard catalog and magazine printing press. This press has a heating unit that dries the printed ink as it exits the press. This allows the press to print at high speeds on coated papers such as gloss. This press produces brilliant, crisp photo reproduction for catalogs. Heat-set web presses are very large, complicated presses that require several people to operate and setup. It is only reasonable to use this type of press for print runs of 10,000 copies or more and in increments of 8 pages, preferably 16 (a full signature). 99% of all mail-order catalogs are printed on this type of press.
Cold-Set Web Press: A typical cold-set web press does not include a heating unit so the printed ink must air dry and therefore can only print on uncoated papers producing a somewhat dull, blurry photo reproduction for catalogs. Cold-set web presses are smaller and simpler than heat-set web presses, costing less and requiring less setup time. Therefore it is a good press for very small quantity catalog print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.
UV Ink Cold-Set Web Press: This rare hybrid of the cold-set web press uses high intensity ultra violet energy to cure ink on the paper. UV is environmentally friendly and can be used on a variety of paper grades and types from newsprint to gloss coated book stocks. Because it can print on gloss or coated paper and still has the lower cost and setup time the UV Ink Cold-Set Web Press is an excellent press for very small quantity catalog print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.
Sheet-Fed Press: As its name implies this press is a traditional low volume press that prints on pre-cut sheets of paper. Because of its more precise printing method a sheet-fed press produces the sharpest printing of these three press types. It can print on a wider variety of paper weights. However, because of its slower speed it is the most expensive of print methods, and is generally only used for small print runs or job requiring the best printing.
http://www.g2catalogdesign.com/article_printing_methods.php
Heat-Set Web Press: A heat-set web press is the standard catalog and magazine printing press. This press has a heating unit that dries the printed ink as it exits the press. This allows the press to print at high speeds on coated papers such as gloss. This press produces brilliant, crisp photo reproduction for catalogs. Heat-set web presses are very large, complicated presses that require several people to operate and setup. It is only reasonable to use this type of press for print runs of 10,000 copies or more and in increments of 8 pages, preferably 16 (a full signature). 99% of all mail-order catalogs are printed on this type of press.
Cold-Set Web Press: A typical cold-set web press does not include a heating unit so the printed ink must air dry and therefore can only print on uncoated papers producing a somewhat dull, blurry photo reproduction for catalogs. Cold-set web presses are smaller and simpler than heat-set web presses, costing less and requiring less setup time. Therefore it is a good press for very small quantity catalog print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.
UV Ink Cold-Set Web Press: This rare hybrid of the cold-set web press uses high intensity ultra violet energy to cure ink on the paper. UV is environmentally friendly and can be used on a variety of paper grades and types from newsprint to gloss coated book stocks. Because it can print on gloss or coated paper and still has the lower cost and setup time the UV Ink Cold-Set Web Press is an excellent press for very small quantity catalog print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.
Sheet-Fed Press: As its name implies this press is a traditional low volume press that prints on pre-cut sheets of paper. Because of its more precise printing method a sheet-fed press produces the sharpest printing of these three press types. It can print on a wider variety of paper weights. However, because of its slower speed it is the most expensive of print methods, and is generally only used for small print runs or job requiring the best printing.
http://www.g2catalogdesign.com/article_printing_methods.php
Tuesday, August 14, 2007
New schedule
Thursdays will be work days through the rest of the quarter. The classroom will still be available for your group meetings at our scheduled class time, we will just not formally meet as a class.
Here are the adjustments to the schedule as we discussed in class today.
August 21: Overall project review with client (schedule, costs, and creative direction for client approval; class presentation) (This is a logistical meeting to discuss the project as a whole. Ideally, this meeting would take place prior to any photography being shot since the client would need to give final approval on design direction and costs, but I think it was best to get your photography going in order to keep the project on schedule).
August 28: Complete estimate due (This should be a new form compiling all of your cost estimates into on document.).
September 4: Internal creative presentation (This is a review of the design aspects of the project, can include photography as well).
September 11: Work in class on mock-up and review digital files.
September 18: Creative presentation to client (final critique)(You will be handing in a copy of your mock-up, your digital packaged file (should include fonts and linked images), and an optional presentation file (pdf, html, slide-show, flash, etc.).
Class will not meet on Thursday September 20.
Here are the adjustments to the schedule as we discussed in class today.
August 21: Overall project review with client (schedule, costs, and creative direction for client approval; class presentation) (This is a logistical meeting to discuss the project as a whole. Ideally, this meeting would take place prior to any photography being shot since the client would need to give final approval on design direction and costs, but I think it was best to get your photography going in order to keep the project on schedule).
August 28: Complete estimate due (This should be a new form compiling all of your cost estimates into on document.).
September 4: Internal creative presentation (This is a review of the design aspects of the project, can include photography as well).
September 11: Work in class on mock-up and review digital files.
September 18: Creative presentation to client (final critique)(You will be handing in a copy of your mock-up, your digital packaged file (should include fonts and linked images), and an optional presentation file (pdf, html, slide-show, flash, etc.).
Class will not meet on Thursday September 20.
Tuesday, August 7, 2007
Check out the links at our website
I've added some links relating to your project at our class website, "http://obrienart.com/ai/art-direction/artdirection.html".
These links include articles covering:
- catalog production process
- creative costs
- print request form
- how to buy photography
- what printers want to know
These links include articles covering:
- catalog production process
- creative costs
- print request form
- how to buy photography
- what printers want to know
Wednesday, July 25, 2007
"How much does it cost to produce a catalog?"
Here is an article about catalog budgeting with cost estimates.
"http://multichannelmerchant.com/news/marketing_catalog_analysis_understanding"
"http://multichannelmerchant.com/news/marketing_catalog_analysis_understanding"
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